Bud Sports Bowtie article: I personally love it when I see a large brand-name change their iconic logo to fit with the times or to represent a new visual identity the company may be aiming to adhere to/fulfill. The new Budweiser cans look great. They kept the instantly identifiable red and white contrast colors as well as the classic font/font-treatment yet also trimmed away any unnecessary features. This is a worldwide recognizable brand design. It is non-threatening, asexual, and inviting – all great things to entice a new market or to broaden an already existing one.